A collaboration with Sheytan World and J’Adore Napoli brings siren-inspired fashion to the Italian city.

Mia Khalifa is heading to Naples with the launch of “Mia Parthenope,” a new collaboration between her label, Sheytan World, and J’Adore Napoli. Inspired by one of the city’s most iconic legends, the collection merges Mediterranean mythology with contemporary fashion, celebrating the cultural history and mystique that have long defined Naples.

The project takes its name from Parthenope, the mythical Siren closely connected to the origins of the city. Rather than focusing on romanticized folklore, the collection draws from the Siren’s symbolism of power, freedom, and allure, themes that align naturally with Sheytan World’s confident and expressive design language.

Designed with a sun-drenched Mediterranean spirit, the capsule features an exclusive Sheytan World bikini alongside four additional pieces inspired by seashells, underwater treasures, and coastal aesthetics. The collection balances playful glamour with mythological references, creating a wardrobe that feels both escapist and rooted in cultural storytelling.

To mark the launch, Khalifa will make a special appearance at nss edicola in Naples, where fans will have the opportunity to attend an exclusive meet-and-greet. The celebration will continue with a street party featuring music from Sebastian Heredia and Liana Segev, transforming the launch into a broader cultural event.

Speaking about the collaboration, Khalifa shared her admiration for Naples, citing the city’s atmosphere and rich history as key inspirations behind the project.

The “Mia Parthenope” collection is available now through the brand’s website and at nss edicola in Naples.