Bottega Veneta has unveiled “IL MIO,” a new portrait series that shifts the focus back to its signature bags and the people who wear them. Lensed by Drew Vickers under the creative direction of Louise Trotter, the campaign reframes accessories as deeply personal objects tied to identity, memory, and everyday life.
Taking its name from the Italian phrase meaning “what belongs to me,” “IL MIO” explores the emotional relationship between a handbag and its owner. Instead of presenting bags as static luxury items, the series positions them as lived-in companions that move through different stages of the wearer’s life, shaped by use and time.
The visuals spotlight five Intrecciato designs, including the Mini Andiamo, Lauren 1980, and Madison. It also offers an early preview of two upcoming silhouettes—the Baby Campana and Baby Barbara—both set to launch later this summer. Each piece reflects the house’s focus on craftsmanship while allowing room for individual expression.
Shot through Vickers’ intimate lens, Bottega’s signature woven leather takes on a more human reading, appearing textured, personal, and marked by routine. The campaign continues the brand’s ongoing shift toward storytelling that blurs the line between functionality and emotional attachment.
Check out the campaign above and head to the brand’s website for more.
