Bottega Veneta is placing personal connection at the centre of its latest campaign.

Titled IL MIO, Italian for “what belongs to me,” the portrait series explores the relationship between people and the bags they carry, presenting luxury accessories as objects shaped by memory, routine, and everyday life.

Photographed by Drew Vickers and creatively directed by Louise Trotter, the campaign highlights signature Intrecciato styles including the Mini Andiamo, Lauren 1980, and Madison, while also teasing the upcoming Baby Campana and Baby Barbara bags.

Rather than focusing solely on craftsmanship, IL MIO emphasizes the personal stories that give each bag meaning.