If a sneaker could have a renaissance, this would be it.

The adidas Superstar is stepping into 2026 with a cinematic rebrand and Kendall Jenner is the face ushering it forward. The model joins a cross-generational cast of global names including JENNIE, Samuel L. Jackson and Lamine Yamal as the brand reframes its most iconic silhouette for a new cultural chapter.

Because here’s the thing about the Superstar: it has never really left. It has just been waiting for the right moment to feel fresh again.

Shot by photographer and filmmaker Thibaut Grevet, the campaign unfolds inside a fictional cinematic world titled “Hotel Superstar.” The concept leans into nostalgia, grainy textures, old Hollywood framing, dramatic pacing but the styling keeps it rooted firmly in now. Samuel L. Jackson embarks on a symbolic search for his Superstar, encountering cultural figures along the way, turning a sneaker campaign into something closer to a short film.

Jenner’s styling does the heavy lifting in signaling the brand’s direction. In one frame, she wears black crocodile-textured Superstars paired with socks and an adidas Originals track jacket, minimal, controlled, quietly dominant. In another, she switches into crisp white Superstars styled with a feminine red Superstar Track top and bloomer shorts set, pushing the silhouette into softer, more fashion-forward territory.

That contrast is intentional. The Superstar has always lived at the intersection of sport and street, but this era sharpens the duality. Structured but playful. Heritage but experimental. Masculine lines softened with feminine energy.

It’s not just about reviving a classic. It’s about repositioning it for a generation that treats sneakers as identity markers, not just footwear.

As adidas continues to blur the lines between performance wear and streetwear, the Superstar is once again at the center of the conversation less throwback, more transformation.

The new era of the adidas Superstar is now available on the adidas website and select retailers.