Chanel is taking a cinematic approach to fragrance marketing with The Chase, its first-ever action film created to promote a scent.

Directed by Academy Award-winning filmmaker Alfonso Cuarón, the short film follows a high-stakes pursuit centred around a stolen bottle of Bleu De Chanel L’Exclusif. Starring Jacob Elordi, the campaign swaps traditional fragrance storytelling for stunts, suspense and fast-paced action.

The film marks a new direction for Chanel, blending luxury fragrance with blockbuster-style entertainment as brands continue to find fresh ways to capture audiences beyond conventional advertising.

Get it from all Chanel Fragrance and Beauty counters, and on the Chanel official Fragrance and Beauty online store.