When Kim Kardashian first teased the relaunch of SKIMS Beauty, the internet knew something major was coming — but few could have predicted this level of intention. The brand has officially named Diarrha N’Diaye, the visionary founder behind the cult-favorite beauty label Ami Colé, as its Executive Vice President of Beauty and Fragrance.

Skims Beauty

For those familiar with N’Diaye’s work, this feels less like a new chapter and more like a seamless continuation. After Ami Colé — a brand that redefined “clean beauty for melanin-rich skin” — announced its closure earlier this year, N’Diaye assured her loyal community that her journey in beauty was far from over. She meant it.

With over 14 years of experience in brand building, product innovation, and storytelling that centers real people, N’Diaye’s appointment marks a shift in how SKIMS is defining “beauty for everybody.” In her own words, “SKIMS is for everybody, and now we’re trying to create beauty for everybody. I’m excited to bring in best-in-class formulas and a customer-first mentality to SKIMS Beauty.”

Her partnership with Kardashian and SKIMS CEO Jens Grede reportedly sparked instantly — a meeting of minds and missions. Their shared vision? To reimagine beauty through the lens of inclusivity, authenticity, and emotional connection.

Kardashian, in a statement, captured why this collaboration feels so aligned:

“She has an incomparable talent at marrying the emotional and tactical sides of beauty. Her instincts and experience for innovation and authenticity will power our brand.”