If your vacation mood board currently consists of yacht days, poolside glamour and effortlessly chic outfits, Gucci has arrived with exactly the inspiration you need.
For its latest summer campaign, the Italian fashion house transports us straight to the sun-drenched shores of Monte Carlo, where spontaneity, elegance and a touch of old-world luxury set the tone for the season.
Leading the campaign are fashion favorites Amelia Gray, Anok Yai and Tian Xi Wei, who embody the carefree spirit of a European summer getaway. From open-water adventures to glamorous moments by the pool, the visuals capture the kind of vacation energy that makes you want to book a flight immediately.
The collection itself is designed for every moment on the itinerary. Sharp tailoring meets fluid silhouettes, while relaxed denim adds an effortless edge to the polished offering. Whether it’s a leisurely afternoon by the marina or a sunset dinner overlooking the Mediterranean, Gucci delivers pieces that transition seamlessly from day to night.
Accessories continue the story. The sleek white leather Mercato bag takes center stage, joined by beloved house classics including the Gucci Jackie, Venice and Gossip bags. The Madison and Melrose shoulder bags also make an appearance, dressed in Gucci’s instantly recognizable GG Monogram.
There’s also a deeper story woven throughout the collection. This year marks the 60th anniversary of Gucci’s iconic Flora motif, originally created in 1966 for Princess Grace of Monaco. Six decades later, the beloved floral print remains one of the house’s most recognizable signatures, making its presence felt across the new collection in a celebration of heritage and timeless style.
With its glamorous cast, picturesque setting and effortlessly luxurious wardrobe, Gucci’s latest campaign feels like a love letter to the art of summer dressing. And honestly, we’re already dreaming of Monte Carlo.
The full collection is now available in Gucci boutiques worldwide, on the brand’s website and at select resort pop-ups.
