Just in time for the show’s highly anticipated third season.
If there’s one thing Euphoria has done consistently, it’s redefine beauty on its own terms, bold, expressive, and unapologetically maximalist. Now, that signature aesthetic is stepping off-screen and into your makeup bag.
Half Magic, the beauty brand founded by Euphoria’s head makeup artist Donni Davy, has just announced a new collaboration with HBO and it’s everything fans would expect. Designed as a love letter to the show’s cult-favorite looks, the limited-edition capsule channels the characters, the chaos, and the color.
Half Magic
“So much of my heart went into creating this collection,” Davy shares. “Every product was inspired by what we actually used on set, so fans can recreate the looks they love or make them their own.”
The nine-piece collection blends nostalgia with newness. Leading the drop is The Euphoria Eyeshadow Palette, a six-shade, duo-chrome lineup named after the show’s iconic characters, think shimmer, shift, and high-impact payoff. Then there’s the unapologetically named “B*tch Ur My Soulmate” Extra Plush Lip Gloss, delivering shine with attitude.
Beyond the new launches, the collection also reimagines Half Magic favorites with Euphoria-inspired twists. Cult products like Glitterpuck Pressed Fairy Dust, Glitterpill Eye Paint, Face Gems, and Beam Trap Complexion Illuminator return in exclusive shades and collectible packaging because with Euphoria, more is always more.
Half Magic
Priced between $14 and $59, the Half Magic x Euphoria collection will be available at Ulta Beauty and if the show’s track record is anything to go by, this drop won’t stay on shelves for long.
