Jacob Elordi is stepping into a new lane, and it looks good on him.

In celebration of its latest chapter of Bleu De Chanel, Chanel has named the actor as its newest ambassador, aligning his growing influence with one of the house’s most iconic scents.

The choice feels intentional. Known for his understated presence on screen and off, Elordi embodies the kind of modern masculinity Chanel continues to explore one that leans into individuality rather than convention. It’s a quiet confidence, and it mirrors the identity of the fragrance itself.

“Bleu De Chanel has strong ties to cinema,” Elordi shared in a press release. “The filmmakers and actors who have collaborated with the house before me are people I deeply respect and admire. Being able to become part of this story is an honor.”

First created by legendary perfumer Jacques Polge, the scent sits firmly within the aromatic-woody family. It opens with a crisp burst of grapefruit, lemon, mint, and pink pepper fresh, sharp, and immediately noticeable. As it settles, warmer notes of ginger, nutmeg, and jasmine begin to unfold, adding depth without losing that initial brightness.

Chanel

The base is where it lingers. Incense, cedar, vetiver, sandalwood, patchouli, labdanum, and white musk come together to create a finish that feels both grounded and sensual clean, but with presence.

Retailing at $173 USD, Bleu De Chanel continues to hold its place as a modern classic. It is now available for purchase on the brand’s website.