Jang Wonyoung is putting her own spin on American prep for Tommy Jeans’ Fall 2026 campaign. The IVE member and global brand ambassador brings a playful approach to the label’s familiar wardrobe staples, pairing collegiate-inspired pieces with oversized silhouettes and statement accessories.

Rooted in Tommy Jeans’ denim heritage and New York streetwear influences, the collection revisits classic Americana through tartan, corduroy, graphic logos and casual outerwear. Rather than following traditional preppy styling rules, Wonyoung mixes contrasting textures and proportions to give the pieces a more contemporary feel.

In one look, a pleated tartan mini skirt meets an oversized logo sweater and a glossy puffer jacket. A fur-trimmed micro duffle bag adds another layer of texture, turning the familiar school-uniform-inspired combination into something more playful.

Elsewhere, the singer pairs a corduroy skirt with a graphic flag jacket and coordinating T-shirt. The outfit leans into Tommy Jeans’ recognisable red, white and blue identity while keeping the styling relaxed and youthful.

The campaign highlights how easily the brand’s heritage pieces can be reworked. A tartan skirt becomes a statement alongside voluminous outerwear, while bold logos and graphic jackets offer a less conventional take on collegiate dressing.

For Wonyoung, that freedom to experiment is part of the appeal.

“Tommy Jeans has such a strong sense of Americana, but there’s always room to make it your own,” she shared in a campaign statement. “From prep tartans to oversized logos and denim-on-denim, I love mixing the style codes in unexpected ways.”

The result is a wardrobe that feels distinctly Tommy Jeans while reflecting Wonyoung’s pop-star sensibility. With its mix of nostalgic references and modern styling, the campaign makes a case for wearing classic American staples without sticking to the rulebook.

The Tommy Jeans Fall 2026 collection is available now through the brand’s website and selected retailers.