Kylie Cosmetics is expanding its complexion category with the launch of two new products: the Natural Blur Brightening Powder and the Supple Glaze Hydrating Primer. To mark the release, founder Kylie Jenner fronted a new campaign wearing a mini dress covered in brightening powder packaging elements, turning the product itself into a fashion statement.

Positioned as a lightweight, skin-breathable formula, the Natural Blur Brightening Powder is designed to deliver an instant airbrushed effect. The product aims to brighten under-eyes, reduce the appearance of dark circles, and create a smooth finish across the complexion while remaining crease-resistant and suitable for all-day wear.

The shade range includes “Translucent,” “Soft Pink,” “Banana Yellow,” and “Deep Peach,” catering to a wide spectrum of skin tones. The powder also launches alongside the Sculpting Complexion Brush 05, completing the application system for a more refined finish.

Alongside it, the Supple Glaze Hydrating Primer introduces a skincare-infused base step formulated with birch sap and gardenia flower extract. Designed to deliver up to 12 hours of hydration, the primer works to smooth texture, control shine, and leave the skin with a soft, natural glow that can also be worn alone on minimal makeup days.

The dual launch reinforces Kylie Cosmetics’ continued push into hybrid beauty formulas that merge skincare benefits with makeup performance, positioning complexion products as both functional and lifestyle-driven.

Both the Natural Blur Brightening Powder ($24) and Supple Glaze Hydrating Primer ($29) are available now via the Kylie Cosmetics website.