Lily Allen Brings Her “West End Girl” Energy to Intimissimi
Lily Allen is adding lingerie ambassador to her growing list of 2026 achievements.
The British singer is the new UK ambassador for Intimissimi, fronting the brand’s Spring/Summer 2026 campaign in its signature Pretty Flowers lace.
Shot in London, the campaign takes a more intimate approach to lingerie advertising, capturing Allen in quiet, everyday “getting ready” moments rather than polished red-carpet scenes.
She wears the brand’s navy-and-ivory Pretty Flowers pieces alongside a crisp white silk shirt, with the campaign also spotlighting Intimissimi’s premium silk offerings.
The wider collection brings together floral lace, satin, bridal-inspired whites, powder blue and seasonal shades including purple, red, dark brown and multicoloured prints. Key pieces include the Silky Flowers range, Ethereal Embrace and the Denise balconette.
At 40 and fresh from a whirlwind year surrounding her West End Girl era, Allen feels like an ideal fit for a campaign built around confidence, femininity and dressing for yourself.
