Willy Chavarria Just Gave UGG Its Toughest Collaboration Yet

UGG is swapping its usual cosy mood for something with a little more attitude.

The footwear brand has teamed up with designer Willy Chavarria for a new collection inspired by biker culture, Mexican-American identity and the rebellious spirit of the ’90s.

The collaboration features five footwear styles, including the Guard Boot, Biker Boot, Relaxed Boot, Otzo Clog and Hotel Chavarria Slipper. The boots bring the drama with protective detailing, slouchy silhouettes and custom chrome hardware, while the clog and slipper keep things firmly on the comfort side.

There’s also a playful “Let’s UGG It Out” tee and embroidered Willy Chavarria socks to complete the lineup.

The campaign, titled “UGG and KISSES,” leans fully into the ’90s, with Eva Longoria, Danny Trejo, Becky G and Ivan Cornejo starring in a visual inspired by Married… with Children.

Chavarria describes the collection as a “love letter to the outlaw in you”—and honestly, the chrome hardware got the memo.

The Willy Chavarria x UGG collection launches September 10 on UGG’s website and at select retailers.