Natalia Vodianova saw something in Cou Cou before there was even a collection to see.

When she met founder Rose Colcord in 2022, Cou Cou had no look book, finished product or prototype. What it did have was a simple idea, everyday underwear should be comfortable, beautiful and made from materials that are better for the body.

Vodianova believed in it enough to become one of the brand’s early investors.

Four years later, she is fronting Cou Cou’s Fall 2026 campaign, photographed at her family home in Paris by Carlota Guerrero. The intimate images reflect the brand’s stripped-back approach to femininity, while the collection stays focused on its signature organic-cotton essentials.

The Rina top, inspired by Jane Birkin and off-duty ballet style, remains one of Cou Cou’s standout pieces and has already become a favourite among names including Zoë Kravitz, Hailey Bieber and Lily-Rose Depp.

With new Fall silhouettes and a Toile de Jouy print joining the lineup, Cou Cou is growing, but without losing the simplicity that convinced Vodianova to bet on it in the first place.