Nike is making jewelry now. Not a collab. Not a capsule. Their own line, made in-house, with the Swoosh turned into real metal you can wear every day.
The first drop went live on October 29, 2026 through the SNKRS app and Nike.com. It runs from $85 all the way up to $5,750, which is a big range for a brand that usually sells sneakers and t-shirts.
So what’s actually in the Nike jewelry collection?
At the bottom end you have the Bubble Swoosh Stud Earrings at $85. They’re small, simple, and the easiest way to try the line without spending much. Right above that is the Just Do It Bracelet at $160, which puts the famous slogan on a curb chain.
The middle of the collection is where most people will land. The Mini Swoosh Pendant Necklace starts at $165 in silver and goes to $195 in gold vermeil. It’s a 22mm Swoosh set into a thin chain that adjusts from 42.5 to 52.5cm, so it works for most neck sizes. The Swoosh Hoop Earrings are 29mm across and have the logo built right into the hoop instead of hanging as a charm. Silver is $225, gold vermeil is $295.
Then there are the statement pieces. The Air Force 1 Necklace costs $295 to $345 depending on finish. The Air Max 1 Pendant is $395. The Goddess of Victory Necklace runs $225 to $275.
And then there’s the top tier, which is where things get wild. Nike made a pavé Swoosh Earring set for $995, a pavé Swoosh Necklace for $1,750, and the big one: a crystal-covered Air Force 1 chain that costs $5,750. It’s a tiny sneaker covered in stones on a gold chain. Nike is not playing around.
Every piece is made from S925 sterling silver. The gold options are 14k gold vermeil, not solid gold, so they’ll look great for years but you should treat them like what they are: fashion jewelry, not heirloom pieces. Nike even includes care instructions with each order, which tells you they expect people to actually wear these.
The sizing is unisex and one-size-fits-all, so there’s no “men’s” or “women’s” split in the main lineup. That said, Nike has confirmed that separate men’s and women’s versions of the Swoosh necklace are coming later.
Where can you buy Nike jewelry? Right now it’s on Nike.com and the SNKRS app. The EU launch happened at the same time, with prices starting at €139.99 for a signet ring and going up to €429.99 for a gold vermeil curb bracelet. If you’re in the US and missed the initial drop, the more expensive pavé pieces may still be rolling out in the coming weeks.
Is it a good gift? For a sneakerhead or anyone who already wears Nike every day, the $85 studs or the $165 necklace are an easy yes. It’s the kind of thing that sits next to a watch and doesn’t clash. The $5,750 Air Force 1 chain is obviously not a gift for everyone, but it’s the kind of piece that makes people stop and look.
One thing to keep in mind: resale data doesn’t exist yet because the collection is brand new. But for comparison, Supreme jewelry pieces have resold at 30% to 150% above retail. If Nike’s line catches on the way people expect, the rarer pieces could hold or gain value.
The bigger picture here is that Nike is treating its logo the way luxury brands treat their monograms. The Swoosh on a necklace is doing the same job that a Gucci G or a LV lock does. Nike just got there from the street up instead of from a fashion house down.
If you want in, check the Nike jewelry page on Nike.com or the SNKRS app. The first wave is already live, and more pieces are expected to drop over the next few weeks as the holiday season picks up.
