Nike is redefining everyday sportswear with the launch of Studio Fleece, a new women’s collection that blends elevated comfort with performance-driven innovation. Developed using insights from more than 300 women around the world, the collection introduces hoodies, sweatshirts, sweatpants, and shorts designed to move effortlessly between workouts, recovery, and everyday life.
Leading the campaign is a diverse lineup of athletes and cultural figures, including Olympic figure skating champion Alysa Liu, sprint sensation Sha’Carri Richardson, rising basketball star Jazzy Davidson, football siblings Lauren James and Reece James, alongside artists Karina and Yeat.
The collection was created with a strong focus on engineered softness, structure, durability, and versatility. Every silhouette has been refined through feedback from women to deliver improved comfort while maintaining a polished, athletic aesthetic.
One of Studio Fleece’s standout features is its range of fit options. Customers can choose between classic standard silhouettes or relaxed oversized styles, depending on their personal preference. The collection also introduces three fabric weights, allowing wearers to dress comfortably across different climates and occasions.
The lightweight pieces are breathable, exceptionally soft, and ideal for warm weather or layering. Mediumweight styles are designed as versatile everyday essentials, while the heavyweight options provide additional warmth and structure, making them perfect for off-duty athlete dressing.
Nike also paid close attention to the finishing details. Both the lightweight and mediumweight garments undergo a five-time sueded treatment, creating an ultra-soft hand feel. Meanwhile, the collection’s signature Total Black pieces feature a newly developed fade-resistant dye technology engineered to maintain their rich black colour through at least 30 washes, addressing one of the most common complaints about black activewear.
To introduce the collection, Nike leaned into the growing athlete-off-duty aesthetic, showcasing its ambassadors in relaxed, everyday settings that highlight Studio Fleece’s balance of comfort and style. Standout campaign moments feature Alysa Liu, Sha’Carri Richardson, and sibling footballers Lauren and Reece James, reflecting the collection’s blend of sport, culture, and modern fashion.
Studio Fleece is available now through Nike.com and selected Nike retail partners across North America, Europe, the Middle East, and Africa.
