Ottolinger Taps Lola Leon for SS26 “Girlfriend” Campaign Shot in London
Ottolinger, Erika Kamano

There’s something raw, intimate, and quietly powerful about Ottolinger’s Spring/Summer 2026 collection and it’s all rooted in connection.

Titled “Girlfriend,” the collection explores female friendship as both a survival instinct and a source of celebration. To bring that vision to life, the brand turns to longtime collaborator Lola Leon, who steps into the campaign not just as its face, but as part of its creative voice.

Shot by Erika Kamano, the visuals unfold in London’s overgrown gardens where wild greenery, cracked brick, and unpolished textures create a setting that feels intentionally undone. It’s less about perfection and more about presence, blurring the line between fashion campaign and lived experience.

Key pieces from the collection reflect that same tension between fragility and strength. The mesh Tree of Life T-shirt introduces a symbolic, almost spiritual layer, while the Dragonfly gown moves with translucent fluidity, offering a delicate yet striking silhouette. Elsewhere, the deconstructed 4D Wedding dirndl and skirt bring an ethereal energy, grounded by their raw, reconstructed finish.

Throughout the campaign, nature plays an active role—unmanicured grass, weathered walls, and shifting light reinforcing Ottolinger’s signature balance between softness and armour. The clothes don’t just exist in the environment; they respond to it.

Ottolinger, Erika Kamano

And that’s exactly the point. This is a collection designed to be worn, moved in, and lived through. With wind-tangled hair and dirt brushing the hemline, Lola Leon embodies that spirit effortlessly turning each frame into something personal, imperfect, and real.

The “Girlfriend” collection is now available via the Ottolinger website.

Daniel Usidamen

Author

Ottolinger Taps Lola Leon for SS26 “Girlfriend” Campaign Shot in London

Ottolinger’s Spring/Summer 2026 “Girlfriend” campaign features Lola Leon in raw London garden…

Zara Larsson Launches Y2K-Inspired MAIN ROSE Swimwear Collection

Zara Larsson expands MAIN ROSE with a bold Y2K-inspired swimwear collection featuring…

Megan Thee Stallion Stars in NYX Caramelt Mami Body Oil Campaign

Megan Thee Stallion fronts NYX Professional Makeup’s Caramelt Mami Body Oil campaign,…