Ottolinger Taps Lola Leon for SS26 “Girlfriend” Campaign Shot in London
Ottolinger, Erika Kamano

There’s something raw, intimate, and quietly powerful about Ottolinger’s Spring/Summer 2026 collection and it’s all rooted in connection.

Titled “Girlfriend,” the collection explores female friendship as both a survival instinct and a source of celebration. To bring that vision to life, the brand turns to longtime collaborator Lola Leon, who steps into the campaign not just as its face, but as part of its creative voice.

Shot by Erika Kamano, the visuals unfold in London’s overgrown gardens where wild greenery, cracked brick, and unpolished textures create a setting that feels intentionally undone. It’s less about perfection and more about presence, blurring the line between fashion campaign and lived experience.

Key pieces from the collection reflect that same tension between fragility and strength. The mesh Tree of Life T-shirt introduces a symbolic, almost spiritual layer, while the Dragonfly gown moves with translucent fluidity, offering a delicate yet striking silhouette. Elsewhere, the deconstructed 4D Wedding dirndl and skirt bring an ethereal energy, grounded by their raw, reconstructed finish.

Throughout the campaign, nature plays an active role—unmanicured grass, weathered walls, and shifting light reinforcing Ottolinger’s signature balance between softness and armour. The clothes don’t just exist in the environment; they respond to it.

Ottolinger, Erika Kamano

And that’s exactly the point. This is a collection designed to be worn, moved in, and lived through. With wind-tangled hair and dirt brushing the hemline, Lola Leon embodies that spirit effortlessly turning each frame into something personal, imperfect, and real.

The “Girlfriend” collection is now available via the Ottolinger website.

DU CIEL Returns With Monaco Swimsuit and a New Vision for Swimwear

DU CIEL unveils the Monaco swimsuit, a sleek new design photographed in…

Réalisation Par Celebrates 10 Years With a New London Flagship

Réalisation Par celebrates 10 years with a new Mayfair flagship store, immersive…

Madonna Named KIKO Milano Global Brand Ambassador for New Campaign

Madonna debuts as KIKO Milano’s global ambassador in The KIKO Show campaign,…

Pittanga Swimwear Brand From Brazil You Need on Your Radar

Brazilian label Pittanga, founded by Juliana Nalú, blends Rio-made swimwear with cultural…

Hailey Bieber Joins Calzedonia as Global Brand Ambassador

Hailey Bieber stars in Calzedonia’s new swimwear campaign, showcasing chic bikinis that…