Bella Hadid Makes Blue the Colour of the New Season
Bella Hadid debuts ALO’s “California Blue,” a rich West Coast-inspired shade from the brand’s Pre-Fall 2026 collection.
Bella Hadid Brings Model-Off-Duty Style to Alo’s New Campaign
Bella Hadid stars in Alo’s latest campaign, showcasing elevated activewear and sharing her thoughts on wellness in a sun-soaked Los Angeles shoot.
NikeSKIMS Studio Edit 02 Introduces Satin Shine and New Rift Satin Colorways
NikeSKIMS unveils Studio Edit 02 featuring the new Satin Shine fabric, bold Cobalt activewear, and fresh NikeSKIMS Rift Satin colorways in Navy, Night Silver, and Black.
Adidas Launches Originals Sport Collection for Women With Tate McRae
Adidas unveils Originals Sport, a new women’s training collection combining performance technology with vintage-inspired style, fronted by Tate McRae, Emilia Mernes and Harper Murray.
lululemon and Saul Nash Say Goodbye With One Final Summer Collection
lululemon and Saul Nash have launched the final SLNSH collection, delivering a summer-ready lineup inspired by the relaxed atmosphere of the South of France.
Balenciaga Enters the Wellness Space With New TechWear Collection
Balenciaga unveils TechWear for Fall 2026, combining luxury fashion, performance apparel, wellness experiences, and fitness partnerships.
Marine Serre and Under Armour Just Changed the Sportswear Game With Their First-Ever Collaboration
Marine Serre and Under Armour debut their first collaboration, reworking performance wear and reviving the iconic UA Proto Speed II sneaker for a new generation.
Gymshark and Bratz Launch the Perfect It-Girl Gym Capsule
Gymshark teams up with Bratz for a bold Y2K-inspired gym capsule featuring vibrant seamless sets, sculpting leggings, and It-girl energy.
Hailey Bieber Teams Up With Victoria’s Secret for New Summer Campaign
Hailey Bieber partners with Victoria’s Secret for a summer edit featuring elevated lingerie, activewear, and effortless wardrobe staples.
Kim Kardashian’s NikeSKIMS Launches New Studio Stretch Collection
NikeSKIMS unveils Studio Stretch, a new activewear collection featuring soft second-skin fabrics designed for yoga and pilates.