Tate McRae Is Calvin Klein’s New Denim Girl
Tate McRae is the face of Calvin Klein’s Fall 2026 “Feel the Fit” denim campaign, featuring relaxed jeans inspired by the brand’s ’90s aesthetic.
Gap Puts Personal Style First With Its Fall 2026 “Denim on Your Own” Campaign
Gap’s Fall 2026 “Denim on Your Own” campaign stars Malcolm Todd and Inde Navarrette, celebrating individuality through GapDenim.
ROSÉ and Shai Gilgeous-Alexander Rewrite Prep Style in Levi’s ‘Keep It Loose’ Campaign
Levi’s taps ROSÉ and NBA MVP Shai Gilgeous-Alexander to star in its Fall/Winter 2026 ‘Keep It Loose’ campaign, celebrating relaxed denim and effortless personal style.
Romeo Beckham Fronts Tommy Hilfiger’s Fall 2026 ‘Always Denim’ Campaign
Romeo Beckham stars in Tommy Hilfiger’s Fall 2026 Always Denim campaign, showcasing new denim silhouettes inspired by the brand’s iconic American heritage.
Lee Launches LQD Denim Collection for Women With Softer, Fluid Fits
Lee introduces LQD Denim, a new women’s collection featuring soft, fluid denim styles including wide-leg jeans, skirts, and jumpsuits, blending comfort with timeless style.
Hailey Bieber and Gap Launch The Hailey Jean Denim Collection Inspired by the ’90s
Hailey Bieber and Gap have teamed up for The Hailey Jean, a limited-edition denim collection inspired by ’90s fashion, featuring relaxed fits, vintage washes and signature details.
Helmut Lang’s Latest Denim Campaign Is Not About Clothes
Helmut Lang’s latest Seen By campaign, photographed by Priscillia Saada, uses denim and everyday moments to explore friendship and intimacy.
Denim Tears Taps Lauryn Hill and Family for SS26 Denim Campaign
Denim Tears launches its SS26 collection featuring Lauryn Hill and her children, celebrating family, legacy, and the return of its denim program.
Levi’s and 194 Return With a Sun-Soaked Denim Capsule Shot in Trinidad
Levi’s and vintage retailer 194 release a colorful new denim capsule inspired by early 2000s style, shot on film in Trinidad.