MAC Cosmetics Celebrates Sephora Launch With Rob Rausch Billboard
MAC Cosmetics marks its Sephora debut with a Times Square billboard starring The Traitors winner Rob Rausch.
Rhode Launches Sparkly Peptide Lip Tints and First Red Blush
Rhode unveils limited-edition sparkly Peptide Lip Tints, matching Lip Cases and new Pocket Blush shades, including its first red blush.
Rationale Launches SPF-First Makeup Collection
Rationale debuts its SPF Makeup Collection featuring skincare-powered complexion products with built-in SPF30 protection.
SACHEU Beauty Launches Three New Cool-Toned Lip Liner STAY-N Shades
SACHEU Beauty introduces three new cool-toned shades of its viral Lip Liner STAY-N, delivering long-lasting pigment, nourishing ingredients and all-day wear.
MAC Unveils Its “Powder Kiss” Collection With Doja Cat and Ella Gross
MAC Cosmetics launches its Powder Kiss Hazy Matte collection with Doja Cat and Ella Gross, delivering soft-focus matte lips with comfort and pigment.
Kaia Gerber Is the Newest Face of NARS
NARS appoints Kaia Gerber as its new global brand ambassador, marking a full-circle moment rooted in artistry and timeless beauty.
The Real Reason Red Lipstick Doesn’t Work for You, According to Makeup Artists
TikTok says red lipstick is out, but makeup artists disagree. Here’s why red lips often fail and how to find the right shade for your skin tone.
TikTok’s Latest Beauty Obsession? Recreating Glam from the Year Your Mom Was Born
TikTok’s newest trend dares beauty lovers to ditch Y2K for something bolder—recreating makeup looks from the year their moms were born. Think powder-blue eyeshadow, neon blush, and vintage glam with a Gen Z twist.
Kim Kardashian Is Finally Bringing Back Her Coveted Beauty Line
Kim Kardashian just revealed the return of her beauty empire. The SKIMS founder confirmed the relaunch of SKKN as SKIMS Beauty on the Call Her Daddy podcast
4 Beauty Trends Worth Ruining Your Makeup Bag For This SS26
From skincare patches turned runway accessories to unapologetically bold nails, discover the four biggest beauty trends shaping Spring/Summer 2026 across makeup, hair, and nails.