Tower 28 is extending its brand beyond skincare and makeup with the launch of its first lifestyle merchandise collection.

The debut range includes everyday accessories and apparel designed to reflect the brand’s functional, community-driven identity. Featuring items such as a crewneck sweatshirt, claw clip, socks and keychain, the collection translates Tower 28’s recognizable aesthetic into products intended for daily use.

The launch signals a growing trend among beauty brands looking to strengthen customer loyalty by expanding into lifestyle categories that go beyond traditional beauty products.