If there’s one thing the Kardashian–Jenner dynasty has mastered (aside from monopolising our feeds), it’s their knack for spotting raw talent. Kim Kardashian’s SKIMS campaigns have become a playground for current It-girls and rising stars — and now, Kylie Jenner’s Khy is keeping the family legacy alive.
In just its first year, Khy has already partnered with five exciting emerging brands, giving each one a platform that most designers only dream of. The business model is simple but genius: every drop is a collab. That means each collection not only carries Kylie’s seal of approval but also shines a global spotlight on the designers behind it.
Among those getting the Khy treatment? Poster Girl, the London label co-founded by Natasha Somerville and Francesca Capper, known for latex cut-outs that hug in all the right places. There’s also Natasha Zinko, the Ukrainian-born Central Saint Martins grad making waves with playful, sustainability-driven designs that bend — and often break — the rules. And let’s not forget Dilara Findikoglu, the London-based designer whose unapologetically body-positive, daring silhouettes have become a uniform for the city’s coolest It-girls.
The roster is shaping up to be more than just a collaboration list — it’s essentially a curated cheat sheet of designers worth watching (and shopping). And if this is what year one looks like, we can only imagine what Khy has up its latex sleeve for the future.
