Summer just got a little more stylish. Calzedonia has officially tapped Hailey Bieber as its new global brand ambassador, bringing together the Italian swimwear brand’s signature craftsmanship and the model’s effortlessly cool approach to fashion.
The new campaign feels like a natural fit. Known for her ability to influence everything from beauty trends to off-duty dressing, Bieber brings her laid-back California aesthetic to Calzedonia’s latest swimwear offering, creating a campaign that captures the ease and glamour of summer.
Photographed poolside by Adrian Martin and directed by Jennifer Juniper Stratford, the campaign showcases a selection of the brand’s standout swimwear designs. Among the featured pieces is the retro-inspired Bicolor Piping Triangle Bikini Top paired with matching Thong Swimsuit Bottoms in a vibrant Yellow Meringue shade. The playful silhouette channels vintage beachwear while maintaining a clean, contemporary appeal.
For those drawn to a little extra shine, Bieber also models a sequin-covered Triangle Swimsuit Top and coordinating Brazilian String Bottoms in a soft Buttercream White hue. The shimmering set brings a touch of understated glamour, making it an easy choice for poolside lounging and summer getaways.
The collection reflects Calzedonia’s continued focus on refined silhouettes, flattering fits, and timeless design. Clean lines and elevated details define the offering, delivering swimwear that feels both modern and versatile.
By partnering with one of fashion’s most influential figures, Calzedonia further strengthens its position as a go-to destination for summer essentials. And judging by the campaign imagery, Hailey Bieber might just be the perfect face for the season.
The collection is now available through Calzedonia’s website and selected retail locations.
