Belmont Cameli Joins Reebok as New Global Brand Ambassador

Belmont Cameli joins Reebok as a Global Brand Ambassador, fronting campaigns for the brand’s iconic Classics footwear and lifestyle collections.
Basketcase and New Balance Give the Gator Run a Soccer-Inspired Makeover

Basketcase and New Balance reunite for “The Alternates” pack, reimagining the Gator Run silhouette with football-inspired designs and contemporary streetwear appeal.
Empty Behavior and ASICS Give the Hypersync a Feminine Ruffled Makeover

Empty Behavior collaborates with ASICS to reimagine the Hypersync sneaker with ruffled tiger stripes, blending balletcore aesthetics with technical footwear design.
Jisoo Named Salomon’s New Global Brand Ambassador

Salomon has announced K-pop star and fashion icon Jisoo as its newest global brand ambassador in a major sport-meets-fashion collaboration.
adidas Ballerina Sneaker Gets Puerto Rican Twist From Bad Bunny

Bad Bunny and adidas drop the “Flamboyán” Ballerina sneaker inspired by Puerto Rican summer, releasing May 30 globally.
HOKA Skyward X 2 Drops With Carbon Plate and Ultra-Light Design

HOKA introduces the Skyward X 2, a lightweight running sneaker with carbon plate propulsion, breathable mesh, and enhanced performance comfort.
PUMA x A$AP Rocky Mostro 3.D Mule Officially Launches

A$AP Rocky and PUMA unveil the futuristic Mostro 3.D Mule, a 3D-printed slip-on sneaker arriving in two bold colorways.
LOEWE and On Push Innovation Further With LightSpray Cloudmonster Sneaker

LOEWE and On unveil the LightSpray Cloudmonster sneaker, featuring robotic LightSpray technology, ultra-light construction, and bold color-accent sock styling.
Vans x Better With Age Launches DIY Sneaker Collaboration

Vans and Better With Age unveil a customizable sneaker collaboration featuring vintage-inspired designs, iron-on patches, and retro skate silhouettes.
Lili Curia’s Summer Campaign Turns Everyday Moments Into Fashion Theatre

Lili Curia unveils its Summer 2026 campaign featuring butter yellow kitten heels, clogs, and statement footwear inspired by everyday life.
