Little Simz Named Miu Miu Beauty UK Ambassador, Fronts Fleur de Lait Fragrance

Little Simz joins Miu Miu Beauty as its UK ambassador, debuting as the face of Fleur de Lait fragrance and leading upcoming beauty launches throughout 2026.
Valentino Beauty Launches Vendetta Fragrance Collection With Dakota Johnson and Alexander Skarsgård

Valentino Beauty unveils Vendetta, its first prestige fragrance franchise in six years, starring Dakota Johnson and Alexander Skarsgård with Vendetta Donna and Uomo.
Boss Finally Brings Its Best-Selling Fragrance Franchise to Women

Coty is expanding Boss Bottled, a nearly 30-year-old men’s fragrance franchise into women’s perfume for the first time. Here’s what the launch means for Boss, for Coty, and for the fragrance market.
Megan Thee Stallion Is Launching Her First Hot Girl Summer Fragrance

Megan Thee Stallion is expanding her Hot Girl Summer brand with a new fragrance created alongside Coty, launching exclusively through Ulta Beauty this July.
Bella Hadid Launches Orebella “SOLARS” Body & Hair Mists

Bella Hadid’s fragrance brand Orebella is introducing “SOLARS,” a new limited-edition duo expanding its Body & Hair Perfume Mists collection. The launch builds on the brand’s signature bi-phase, alcohol-free, botanical water-based formula, reinforcing Orebella’s positioning within the modern wellness-meets-fragrance space. Designed around the feeling of warmth and light, “SOLARS” continues Orebella’s sensory-driven approach to scent creation. According to Bella Hadid, the collection is inspired by “golden-hour light on the skin,” framed as a personal reflection on “summer, slowness, softness, and quiet glow.” The duo introduces two distinct fragrances. “CANDIED SAND” is a musky gourmand blend featuring coconut milk, jasmine, vanilla bean, sandalwood butter, cedarwood, and hydrating aloe water. “NEROLI’S HALO” takes a fresher direction, built on neroli water with notes of bergamot, lemon, orange blossom, sea salt, soft musks, and blonde woods. Both scents continue Orebella’s alcohol-free formulation approach, layering essential oils and fine fragrance elements across a dual-phase structure. The result is a lightweight mist designed for both hair and body, aligning with the brand’s focus on skin-friendly fragrance alternatives. The “SOLARS” collection will retail for $39 and will be available via the brand’s official website starting June 23rd.
Leah Kateb Turned a Persian Love Legend Into Skylar’s Sweetest Fragrance Yet

Leah Kateb’s newest Skylar fragrance, True Love’s Cake, draws inspiration from a Persian love legend and her grandmother’s kitchen.
Olympic Gymnast Suni Lee Becomes Phlur’s First-Ever Celebrity Ambassador
Phlur has named Olympic gymnast Suni Lee as its first celebrity ambassador as the fragrance brand launches its biggest campaign yet.
From Fig to Oud: Discover Bottega Veneta’s New Alta Collection

Bottega Veneta introduces Alta, a new collection of 10 fragrances pairing Italian ingredients with notes from around the world in a celebration of craftsmanship.
Chanel Turns a Fragrance Campaign With Jacob Elordi Into an Action Film

Chanel has unveiled The Chase, its first action-packed fragrance film directed by Alfonso Cuarón and starring Jacob Elordi for Bleu De Chanel L’Exclusif.
Mugler Explores Fragrance and Identity in New ‘The Womanities’ Series

Mugler’s new ‘The Womanities’ series stars Emma Chamberlain and explores the connection between fragrance, identity and self-expression.
