Olympic Gymnast Suni Lee Becomes Phlur’s First-Ever Celebrity Ambassador
Phlur has named Olympic gymnast Suni Lee as its first celebrity ambassador as the fragrance brand launches its biggest campaign yet.
From Fig to Oud: Discover Bottega Veneta’s New Alta Collection
Bottega Veneta introduces Alta, a new collection of 10 fragrances pairing Italian ingredients with notes from around the world in a celebration of craftsmanship.
Chanel Turns a Fragrance Campaign With Jacob Elordi Into an Action Film
Chanel has unveiled The Chase, its first action-packed fragrance film directed by Alfonso Cuarón and starring Jacob Elordi for Bleu De Chanel L’Exclusif.
Mugler Explores Fragrance and Identity in New ‘The Womanities’ Series
Mugler’s new ‘The Womanities’ series stars Emma Chamberlain and explores the connection between fragrance, identity and self-expression.
YSL Beauty Is Betting Big on the ‘Skin Scent’ Trend
YSL Beauty’s new MYSLF Eau de Toilette Intense embraces the growing skin scent trend with a blend of fresh notes, white musks and warm woods.
Chanel Strengthens Its Menswear Influence With New Bleu De Chanel Face
Chanel is reinforcing its presence in men’s luxury and fragrance with a new Bleu De Chanel campaign, highlighting the growing role of male ambassadors.
Mugler Gives Its Iconic Angel Fragrance a Softer Update With Angel Blush
Mugler has unveiled Angel Blush, a new interpretation of its legendary Angel perfume featuring notes of vanilla, musk and almond milk.
Ulta Beauty Expands Gourmand Fragrance Offering With Sweet Tooth Rollout
Ulta Beauty is expanding its fragrance category with the Sweet Tooth collection, highlighting the growing popularity of gourmand and dessert-inspired scents.
Byredo Launches “Bal d’Afrique” Fragrance Inspired by African Dance
Byredo introduces “Bal d’Afrique,” a floral and musky fragrance inspired by African dance, featuring a campaign by Philip-Daniel Ducasse highlighting West African dancers.
Penhaligon’s Adds Bold Blend to Potions & Remedies Collection After Three-Year Hiatus
Penhaligon’s introduces Bold Blend, a fresh and invigorating fragrance by perfumer Paul Guerlain with peppermint, clary sage and woody notes.