Tower 28 is stepping beyond the beauty shelf and into your wardrobe. Known for its sensitive skin-friendly essentials, the brand has officially launched its first-ever merch collection designed with the same ease, function, and personality that built its cult following.

The four-piece drop leans into Tower 28’s signature orange palette, translating its clean, accessible aesthetic into wearable, everyday staples. It’s not just merch for the sake of it—it feels like a natural extension of the brand’s identity.

At the core of the collection is intention. Just like its skincare lineup, which prioritizes simplicity and effectiveness, the merch follows suit: practical, comfortable, and easy to incorporate into daily life.

Among the highlights is the Sunset Crewneck, crafted from 100% cotton for that lived-in, cozy feel. The “W” Claw Clip is designed to actually hold—promising grip for a full head of hair without the usual struggle. Then there are the Grippy Socks, stamped with the playful phrase “sensitive girls do pilates,” tapping into the wellness-meets-style energy that defines the brand’s audience.

Rounding out the drop is the Keep-It Together Keychain, a small but thoughtful addition aimed at solving an everyday problem—because losing your keys is never part of the aesthetic.

The collection also complements existing favorites like the SOS Makeup Bag and Mini Tote, creating a cohesive lineup that blends beauty, lifestyle, and utility.

Priced between $12 and $54, the merch is now available via the brand’s website.