Billie Eilish Unveils Eilish Intense, a Richer Take on Her Signature Vanilla Fragrance
Billie Eilish is expanding her fragrance line with Eilish Intense, a new amber gourmand perfume featuring vanilla, cocoa, warm woods, and a radiant gold bottle.
Rosé Brings Balletcore to the Racetrack with PUMA’s New Speedcat Étoile
BLACKPINK’s Rosé stars in PUMA’s latest campaign for the Speedcat Étoile, a pastel pink sneaker that blends the brand’s motorsport heritage with ballet-inspired design.
Jennie Gives Ray-Ban’s Iconic Aviators a Stylish Back-to-School Refresh
BLACKPINK’s Jennie fronts Ray-Ban’s new Back-to-School campaign, introducing iconic Aviators with innovative Transitions GEN S Ruby lenses that adapt to changing light.
Nike and Hyperice Unveil Air Zoom Hyperslide with Built-In Heat and Vibration Recovery
Nike and Hyperice have teamed up on the Air Zoom Hyperslide, an innovative recovery slide featuring Air Zoom cushioning, adjustable heat, vibration therapy, and app connectivity.
Pharrell Williams and adidas Originals Reveal the VIRGINIA Adistar Jellyfish in Triple White
adidas Originals and Pharrell Williams unveil the VIRGINIA Adistar Jellyfish in a clean Triple White colorway, fronted by college football star Jeremiah Smith.
Alisha Boe Becomes the New Face of YSL Beauty’s Iconic Black Opium Fragrance
Alisha Boe has been named the new global ambassador for YSL Beauty’s Black Opium fragrance, fronting the campaign for the new Black Opium Pink Glaze scent.
Elisabetta Franchi and Filippo Zagagnoni End 24-Year Creative Partnership
Filippo Zagagnoni has exited Elisabetta Franchi after nearly 24 years. Here’s what his departure could mean for the Italian luxury fashion brand’s future.
Reebok celebrates British street culture with K-Trap-led “The Give Back” campaign
Reebok launches “The Give Back,” a new campaign starring K-Trap that celebrates the return of its iconic Classics collection and Britain’s street culture.
Miu Miu Revives the Bubble Sneaker for Fall/Winter 2026
Miu Miu brings back its iconic Bubble sneaker for Fall/Winter 2026, reimagining the early 2000s silhouette with luxurious materials, a lightweight sole, and modern detailing.
Adidas Partners WAF. for Historic First Nigerian Superstar ADV Collaboration
adidas teams up with Lagos skate collective WAF. for its first collaboration with a Nigerian brand, introducing a Superstar ADV inspired by Lagos Island and West Africa’s growing skate culture.